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  • Zach Dogar

Why salon Owners don't maximise sale price?

As a hair salon owner, deciding to sell your business can be difficult. It may be driven by a change in your personal circumstances, a desire to retire, or simply a recognition that the time is right to move on to a new venture. Whatever the reason, if you are considering selling your salon, it is important to ensure that you get the best possible value for your business. Unfortunately, many salon owners do not get the best value when they sell, and there are a number of reasons why this may be the case.





One reason why salon owners may not get the best value for their business when they sell is that they do not adequately prepare their salon for sale. This includes failing to ensure that the salon is running smoothly and efficiently, with all systems and processes in place and working well. It also includes failing to make necessary repairs or renovations or to properly maintain the salon. These factors can all significantly impact the salon's value, and failing to address them before going to market can result in a lower sale price.


Another reason why salon owners may not get the best value for their business when they sell is because they do not have detailed financial records and statements available to show potential buyers. This includes information on the salon's income, expenses, profits, and any outstanding debts or liabilities. Without this information, it can be difficult for potential buyers to assess the actual value of the salon, and they may be hesitant to make an offer.


Without a well-planned marketing strategy, attracting the right buyers' attention can be difficult, resulting in a lower sale price.

In addition to these practical considerations, salon owners may also fail to get the best value for their business when they sell if they do not adequately market the salon. This includes failing to highlight the salon's unique selling points and the ways in which it stands out from the competition, as well as not effectively reaching out to potential buyers. Without a well-planned marketing strategy, attracting the right buyers' attention can be difficult, resulting in a lower sale price.


Another factor that can impact the value of a hair salon when it is sold is the state of the market. If there is a lot of competition in the market or economic or industry-specific challenges, it can be more difficult to get a reasonable price for the salon.


Additionally, the terms of the sale can also impact the value of the salon. If the owner is unwilling to negotiate or to offer flexible terms, this can discourage potential buyers and result in a lower sale price.


Finally, salon owners may not get the best value for their business when they sell if they do not seek the advice and guidance of experienced professionals in selling businesses. This may include a business broker and a lawyer who can help to navigate the process and ensure that the owner gets the best possible deal. These professionals can also help to identify potential buyers and negotiate the terms of the sale.


In conclusion, there are a number of reasons why hair salon owners may not get the best value for their business when they sell. These include failing to properly prepare the salon for sale properly, not having detailed financial records and statements available, not effectively marketing the salon, and not seeking the advice and guidance of professionals. By taking the time to address these issues and properly plan for the sale of the salon, owners can increase the chances of getting the best possible value for their business.



Book your free consultation with the author of this post Zach Dogar. Zach, has over 20 years’ experience as a business broker and has helped hundreds of business owners prepare and sell their businesses.



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